Applied Linguistics, Arab world, Arabic in danger, Arabic language, Carnegie Mellon University, Death of Arabic, language, Linguistics, Middle East, Preservation of Arabic, Qatar, Qatar Academy, Qatar Foundation
I am putting something here about the work one person is doing to promote the teaching of Arabic to children outside the Arab world. Here is the piece below, without editing as usual- enjoy.
Jinanne Tabra is promoting Arabic learning among children living outside the Arab region .Doha-May 25, 2011: It is time to upgrade Arabic learning approaches among children as the current ones are “outdated” and “lacking fun elements” which can attract children to learn the language, said Jinanne Tabra, entrepreneur and founder of ARABOH.com.
Tabra, who used to find learning Arabic an “awful burden” during her school days, has started an internationally acclaimed project to help make Arabic easier and more interesting for children, particularly those living outside the Arab region.
“I believe that we do need to look for more effective methods for Arabic teaching in which fun should be a key element,” she said to students at her former school, Qatar Academy, a member of Qatar Foundation.
While still a business student at Carnegie Mellon University in Qatar – also a part of Qatar Foundation – Jinanne Tabra realized that Arabs living outside the Middle East had very few options for buying Arab language literature. So shortly after graduation, she founded Araboh.com, one of the first, and most successful, online bookstores dedicated to the Arabic language.
A graduate of business from Carnegie Mellon University‘s Qatar Foundation campus in 2008, CEO Middle East magazine named her as one of the “Top 30 under 30” and her company has become a vital resource for Arabs around the world.The online bookstore – which has sold thousands of books around the world and grown by 200% during the past three years – is now in the process of establishing a branch of her company in the US as part of an expansion plan for the company.
“I believe there is a need for the very best Arabic educational tools to be made available for every family living in non-Arab countries. I believe our children should feel proud to be Arabs and promote the true message of Arab peace throughout the world. I believe this has never been as important as it is today,” Tabra explained. Araboh.com is now visiting schools in Qatar and UAE and hosting Arabic language festivals to promote the language among children.
“We have high standards for books we are selling. They must be fun and attractive,” she said, describing the online bookstore that now delivers books to young Arabic learners in 50 countries around the world. Tabra describes her constant surprise at the achievement her bookstore has become, especially considering her dislike of learning and Arabic.
Born in the UK to a Scottish mother and Iraqi father, Tabra had very few resources for Arabic learning while growing up. She spent ten years in Scotland before her family moved to the Gulf.
“During these years I was struggling to learn Arabic with other Arab children, but the books were very boring and difficult to understand. I hated Arabic so much. The text books were boring and I was a slow reader,” Jinanne told the Qatar Academy grade five students. Jinanne, who maintains that studying at Qatar FoundationQatar Foundation has armed her with the attitude, knowledge and skills needed to achieve great things, stressed that she was not financially driven when she started her business.
“It was passion rather than business which led me to start this project. I was looking for a meaningful thing and seeking for a goal to pursue. And I found that Arabic was a worthwhile goal. I want to promote it to be the first language in the world,” she said.
Brilliant achievement and I think she has realised something we all realised as young students learning Arabic- the resources were not so great. Filling this gap might actually help students better their Arabic language proficiency and perhaps even love the Arabic language. If one loves a language they then move on to do great things with that language like writing high quality books (and not just translations, no offence to translators they do an absolutely marvellous job) in all areas of reading not just literature. There is a real need to write self-help book in Arabic language by someone who understands the Arab lifestyle and way of being, translations are good but a book that uses examples the readers relate to in reality are always better. I think she has begun something great and that the next 50 years are bright for Arabic publishing as the demand for good high quality works will ensure this. I also think that the Arabic teachers in the Arab countries can also take tips on how to improve their resources, although here the intention was to make books for students outside the Arab world I think the region itself is in as much need of those much improved books too (and a renewed teaching style but that’s another topic for another day). There needs to be a change in the resources and in how the students are taught that way students all over the world can learn Arabic in a way that keeps them motivated. It’s all good…slowly but surely.