It was no surprise that sooner or later Arabic speaking users of Facebook would find a way of creatively using their language to communicate amongst themselves. When Facebook launched the Arabic platform for people to use many in the internet world did not think it was going to be as popular as English. Well, now the below article illustrates that Arabic is fast over taking English as the primary language of Facebook in the Middle East. This is a good and positive step forward and is something I have been watching closely, it’s great that there is an increased presence of the language. However, my worry is the content (not in the topic sense) and quality of language might not be as positive as its increased presence. I think it was two weeks ago that the presence of Arabic on the internet was discussed in a conference in Amman, Jordan. One of the most important remarks made (and later tweeted) was that yes the content of Arabic is increasing on the internet but that does not mean the increased content/availability reflects proficiency or a good command of the language. Ok, this is Facebook so grammar is not something that perhaps needs to be adhered to with such precision as would be expected, for example in an article. But who said spelling needs to be ignored, or the simple feminine/masculine distinction and agreement? And even worse the distinction between the similar sounding letters (emphatic vs. non-emphatic) changing this changes the word and meaning and yet these mistakes are being made and sooner or later they will stick. It’s all good to have a space in which one does not need to stress over precise grammar application, but if such laid back attitude continues, then Arabic might be in trouble. Recently, I read that 70% of Arabic content (non-Facebook) was coming out of the ever-wonderful and beautiful country of Jordan (shout out to Jordan the second time they are mentioned on this blog for their efforts to promote Arabic), and much of it is very professional that’s a huge positive. But even then at that conference I mentioned above, they were still critical of themselves and they suggested more precision in Arabic language use was needed. For many reasons, and one was that this would set the standard and example of how Arabic ought to be written for internet purposes.
The article below, is written well and presents nothing new in the use of Arabic online- but perhaps it novelty is that it is specifically about Facebook and not just social network sites in general. Lately, I have become slightly, to say annoyed maybe is understatement let’s say I disagree with the whole take on the role Facebook played (still plays) in the Arab Spring (not necessarily in ref. to the below article). I have noticed in the last six months, that there are many people who see themselves as experts in the Arab Spring, and they all decided that if it was not for Facebook/Twitter that the awakening would never have taken place! Honestly, truly, how very irresponsible to make such assured claims and comments, not only is it unprofessional but patronising to those people who are seeking a new future. Facebook (and social networking in general) assisted and was perhaps a good tool but it did not play such a huge role as is often made out. One wonders all those days that the internet was not available in Egypt, did the people not continue? Please research, please ask, then seek to understand before making such claims, this is what we learn when learning knowledge- right? Or am I confused? Integrity in research and writing is important even in the blogging, twitter online world or even in reference to people we have not met!
The article also makes an important point that the internet is still only available to those who can afford it and most importantly who are literate not just in writing and reading but in how a computer works. Overall, it was enjoyable to read an up to date piece on the Arabic language on the internet enjoy reading.————————-without editing
Arabic becoming the language of Facebook (Written by Arieh O’Sullivan
Published Thursday, July 07, 2011)
Study sees local language overtaking English in the Mideast by the end of the year
Since it was launched in 2009, use of the Arabic Facebook interface has skyrocketed to reach some 10 million users today. At the moment, they represent about a third of all Facebook users in the Arab world, but it’s expected that within a year Arabic will overtake English to become the most popular Facebook language in the region.
Spot On Public Relations, a Middle Eastern publicity agency specializing in on-line social media, found that two times as many people log on to Facebook in the Middle East and North Africa than purchase a daily newspaper.“What’s fascinating for us is not Facebook’s overall growth in the Middle East but its growth in Arabic,” Alexander McNabb, director of Spot On PR told The Media Line.
According to their study, Arabic Facebook has grown about 175% a year, double the overall rate of the mushrooming use of Facebook worldwide. In some countries, like Algeria, it grew a whopping 423% annually.
“Until recently, many marketers pretty much took for granted that the region’s Facebook users were English-speaking Arabs or expatriates, using Facebook in English and representing a fairly elite group of on-line consumers. It has become apparent that this is now far from being true,” the study found. “We can expect Arabic to become the most popular Facebook langue in the region within a year.” The Arabic platform’s 10 million users make up about 35% of the region’s Facebook subscribers, up from 24% in May 2010.
“The new phenomenon we are seeing is the growth in Arabic language usage, which in some parts of the region is truly phenomenal,” McNabb said. According to their figures, 56% of Facebook users in Egypt (3.8 million) opt for the Arabic language version. In the Gulf Cooperation Council (GCC) countries, 41% use Arabic and in Saudi Arabia it’s 61%. By contrast, Morocco has 17% recorded Arabic users and at the bottom of the list is the United Arab Emirates, with its big expatriate population, with just 10%.
Social media is widely regarded as having played a crucial role in the Arab Spring, helping to organize protests and giving a voice to oppositions under autocratic regimes. According to the MENA Facebook Digest, the Middle East and North Africa is home to approximately 10% of the world’s Facebook users with some 56 million subscribers. This includes some 19 million who joined during the past year, a growth rate of 51%.
“The Arabic language adoption is a sign that it is getting popularized and more and more people are getting online and they are using tools like Facebook to communicate,” McNabb said
“Today, twice as many people in the Middle East are logged on to Facebook than buying a newspaper. If you want to get the reach across the region to people, if you are promoting products or services then you have to advertise in 274 newspapers to reach the Middle East and North Africa,” he said. “Or you can use just one platform. And the daddy of the all in the region right now is of course Facebook.”
“What’s really helping make the case is the whole Arab Spring and role of online media in that has really woken people up who otherwise have just been saying this isn’t worth taking seriously and that is was just a fad.” Nabil Dajani, chairman of the Department of Social and Behavioral Sciences and a professor of communications at the American University in Beirut, was dismissive about the impact of Facebook in the Middle East.
“Facebook and the Internet are really for the elites,” Dajani told The Media Line. “My assessment is that in the Arab world the Internet is still mainly being used among the upper-middle and upper classes and universities.”
“True the number of Internet cafes is increasing, but let’s not forget that illiteracy is still high and that Internet access is difficult and expensive.” Dajani said the eclipse of traditional newspapers has been long in the making, but he argued that this had little to do with the Internet in general and Facebook in particular.
“Newspaper readership has been dwindling for a long time because they have focused on politics and people are fed up with that. They want information about the average citizen and their problems and things they are concerned with. That is not available in newspapers so they don’t buy it. It’s not because of Facebook.”